Analysis of product innovation trends in the global sanitary ware industry

Modern sanitary ware manufacturing originated in the United States and Germany in the mid-19th century. After more than one hundred years of development, Europe and the United States have gradually become the regions with mature development, management and advanced technology in the world sanitary ware industry. Since the 21st century, China’s sanitary ware industry has developed rapidly, and its product output and quality, design level and process level have been rapidly improved, and it is increasingly favored by consumers at home and abroad.


At present, the world has formed three well-known brands of sanitary ware: Kohler and Mo American brand represented by Moen; European brands represented by Grohe, Roca and Hansgrohe; represented by TOTO, Huida and Wrigley Asian brand. With the technological advancement of the sanitary ware industry and the globalization of the industrial division of labor, the global sanitary ware industry has demonstrated the following characteristics:


The overall integration is becoming more and more mainstream

The series of sanitary ware products can not only be functionally coordinated, but also make consumers more comfortable in use and enjoy a more comfortable and convenient bathroom environment. Moreover, it has a holistic style and design. Consumers can choose the main products that suit their needs according to their own preferences and the environment of their homes. Therefore, they can better reflect the individualized life concept of consumers and satisfy their personality development. demand. In today’s increasingly rich material, people’s choice of products not only focuses on the function of “use”, but also on pursuing more “added value”, especially the enjoyment of artistic and beauty. Based on this, the series of integrated supporting sanitary products not only makes consumers satisfied with the “use” in the products, but also enjoys the “beauty” enjoyment, which will surely become the future development trend of the sanitary ware industry.

More emphasis on bathroom product design

With the deepening of global integration, the in-depth integration of various cultural elements, consumers’ appearance and texture of sanitary ware products The demand for sanitary ware products with a modern and fashionable sense and leading the way of life is generally welcomed by the market. In order to expand market share, sanitary ware manufacturers have increased their investment in the design of sanitary ware products, and have cooperated extensively with well-known designers to continuously introduce new products and guide global sanitary ware products to more focus on product design.
Production technology and process level continue to improve

The sanitary ware industry’s production technology and craftsmanship have gone through hundreds of years The development has become more mature and perfect, and has made great progress in terms of product quality, production efficiency, and appearance design. In recent years, the world’s leading sanitary ware companies have increased their investment in production technology improvement and process improvement, such as research and development of new materials to prepare glaze puree, so that various new glaze colors and models continue to emerge; equipped with efficient new mechanical equipment And automatic production line to improve production efficiency; increase research and development efforts, innovatively apply modern technologies such as electronic control, digital and automation to sanitary ware products, to achieve more powerful and efficient product functions, and to improve the comfort of sanitary ware experience and Convenience.
Products show energy saving and environmental protection trends

In recent years, governments have become more The more people realize that energy shortages and environmental pollution seriously affect and restrict the development of social economy; the concept of promoting energy conservation and environmental protection, optimizing resource allocation, and achieving sustainable economic development has also been widely accepted and accepted by all countries in the world. With the improvement of living standards, consumers pay more attention to health and comfort, emphasizing green environmental protection. In addition to the demand for product quality and function, green energy-saving and environmentally-friendly products are more favored by consumers. Therefore, as a supplier of sanitary ware products, In order to adapt to the trend development, improve production methods, use new materials, new technologies, new processes to improve products become an inevitable choice.
Industrial manufacturing base to develop China Transfer


Europe and the United States For global health An important manufacturing base for sanitary ware, but with the continuous improvement of its labor costs, and affected by many factors such as industrial policy and market environment, internationally renowned sanitary ware brand manufacturers focus their comparative advantages on product design, market development and brand marketing. In order to strengthen its own research and development and control of core technologies for high-end products, we will gradually shift the manufacturing process of sanitary ware to Asian countries such as China and India, where human prices are low, supporting infrastructure is perfect, and market demand continues to grow. The country has gradually become a global specialized manufacturing base for sanitary ware products.

(provided by Shenyang Building Materials Network) <


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