Recently, iiMedia Research (hereinafter referred to as Ai Media Consulting), the world’s leading data mining and analysis organization for new economic industries, released the report on the traffic analysis of China’s Internet home improvement platform in the first half of 2018. (hereinafter referred to as the “Report”). According to the “Report”, in 2017, the size of China’s Internet home improvement market reached 268.04 billion yuan, an increase of 27.4%. The growth rate of the Internet home improvement industry is stable. It is estimated that the size of China’s Internet home improvement market will exceed 300 billion yuan in 2018.
Investigation data shows that 64.2% of respondents are concerned about Internet home improvement platform advertising marketing Activities, of which 30.6% of the respondents were concerned. The analysis believes that the Internet home improvement platform has advantages in resource integration and product service. By strengthening the planning and publicity of advertising marketing activities, it can improve brand awareness, enhance user trust, and thus obtain traffic, and gain a place in the Internet home improvement industry. According to the “Report”, with the development of the mobile Internet, users are more eager to enter the home improvement platform to obtain relevant information and select services. The importance of the mobile terminal in each traffic portal is expected to be further strengthened in the future.
At the same time, from the development trend of China’s Internet home improvement platform released by the “Report” in 2018, one-stop decoration or standard for home improvement. The application of the one-stop decoration concept will have a positive impact on the Internet home improvement industry. One-stop decoration to solve a series of problems such as lack of time and energy, unprofessional, and unfamiliar price is the mainstream development trend of the home improvement industry. Internet home improvement should provide users with a variety of services and products, as well as improve product service quality and optimize user experience.
Analysis shows that standardized products can build user trust and cut into the market, which is the precondition for achieving scale advantage and industrial chain integration. In the future, the entire home improvement industry, standard decoration There will be more and more. At the same time of standardization, the current home improvement consumers have strong differentiated needs, and custom soft clothes cater to the consumer’s pursuit of individuality psychology and consumption upgrade trend. Standardized hard-packed and custom-made soft-packed combinations can reconcile the contradiction between personalization and standardization to maximize consumer satisfaction.
The Internet home improvement platform is widely distributed, involving home improvement e-commerce and decoration platforms. The “Report” analysis believes that the O2O model and the combination of online and offline may be the development direction and trajectory of the industry in the future for a long time. In the offline aspect, we will continue to strengthen the service links to ensure that users are provided with quality services. On the online side, innovative technologies and technologies are more integrated into emerging technologies to enhance design quality.
In the first half of 2018, the Internet home improvement platform head company experienced a further expansion in the market, and it was more abundant in terms of resources, content and traffic. Head companies may further lay down the line and do not rule out the possibility of mergers and acquisitions. After the listing, the head company established the status of the leading enterprise in the Internet home improvement industry, which brought a huge threat to the second echelon’s Internet home improvement company. At the same time, in the future, in order to achieve sustained growth, the head enterprises should be fully integrated online and offline. .
The “Report” shows that the home improvement industry is still a manpower-led industry. With the continuous advancement of technology, Internet home improvement companies will design and inform VR real-life. Assembly technology, construction robots, big data analysis and other technologies are applied to the corresponding links of the company’s operations to improve the accuracy and efficiency of design, construction, supply chain and other aspects. The wide application of new technologies is conducive to the scale development of the Internet home improvement industry. .
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