In the past 5-6 years, the Indian sanitary ware market has shown a rapid growth trend. Many brands have emerged in the market, and international and domestic brands are competing for PK. However, the huge market group is difficult to manage, and the low-priced goods emerging in the market interfere with the market order. From the perspective of market value, the formal brand has been recognized by the public, but the temptation of low prices has greatly occupied a large amount of sales.
The rise of the Indian real estate industry and institutional organizations has greatly stimulated the demand for sanitary ware markets, and the demand for hygiene and sanitary ware has grown stronger. According to statistics, the sanitary industry in India will show a growth trend from 2012 to 2018.
The Indian sanitary ware market has been growing since 2010 and it is expected that this momentum will not weaken by 2016. The growth of the sanitary ware market accounted for 45% of the entire home furnishing industry, with rapid growth. International brands such as Lejia, TOTO and GROHE occupy more than 60% of the market, mainly capturing the mid- to high-end market in India.
What are the current sanitary trends in India?
One-stop shopping and perfect bathroom solutions:
Initially, Indian brands dominated the major markets, but how can major international brands let go of this emerging market? The bathroom concept and quality brought by international brands continue to impact Indian companies. While people are paying more and more attention to personal hygiene, they also seem to prefer foreign brands. People prefer the one-stop shopping concept advocated by international brands and the proposed bathroom solutions.
India has a large population and is in a tropical climate. The country is not full of water resources. The bathroom space is also a large water user. Therefore, compared with those products with large water consumption, people prefer the sanitary products with environmental protection and water saving features.
The pursuit of high technology is not a national feature, but a trend of globalization. Smart sanitary wares are constantly fermenting in China, and in Asian countries such as India. At present, high-tech sanitary products account for 10%-12% of the entire sanitary ware industry in India.
The market in India is still very large. It is not mentioned in the countryside. In the urban family alone, one out of every five families has no toilet or toilet. Looking at this data alone, I can think of the huge market. If you want to count the needs of people to replace the high-end sanitary ware products, damage repurchase products and redecoration products, it is incalculable and unimaginable in the future.
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