“Lazy Economy” provides opportunities for smart homes

Young people pursue a comfortable life. Many people can move their hands at home without moving their legs. Saving time to do what you like to do is the goal of “lazy people”, and this coincides with the original intention of smart home, that is, the idea of ​​making life more convenient through technology, and it has become a smart home enterprise to attract young consumers. The point of economic growth.
In recent years, more and more home furnishing companies have joined forces with smart homes, the Internet, home appliances and other brands to form complementary advantages on the road of “intelligence”, making cooperation a trend and making smart homes actively To seize the young market. On the other hand, the smart home products derived from the “lazy economy” are aimed at the young group market, so smart home products such as sweeping robots, smart door locks and voice control systems are favored by young people.

“Lazy economy” has become a new economic growth point for smart homes

In the environment of consumption upgrade and consumption transformation, smart home products have developed rapidly, from smart home appliances, etc. A single product, the intelligent solution to the overall space, penetrates into people’s lives from the network, home improvement and other channels. With the post-80s and post-90s consumers gradually become the main force in buying and renovating, smart homes also see the young people’s high acceptance of smart products, the willingness to try new things, and the strong consumer demand and opportunities. Beginning to enter the young market.

Using the “lazy economy” to attract young consumers

Young people pursue a comfortable life. Many people can move their hands at home without moving their legs. Saving time to do what you like to do is the goal of “lazy people”, and this coincides with the original intention of smart home, that is, the idea of ​​making life more convenient through technology, and it has become a smart home enterprise to attract young consumers. The point of economic growth.

The lazy economy’s derivative smart home products are the market for young people. Therefore, smart home products such as sweeping robots, smart door locks and voice control systems are favored by young people.

Young people are too troublesome to cook, and smart kitchen utensils come into being, which not only makes cooking more convenient, but also lowers the threshold for “cooking” and makes young people more interested in cooking. Young people prefer minimalist design styles. For example, smart home systems can hide all routers, purifiers, air conditioners, etc., and only control them through voice portals, so that home life can be truly simple and convenient. />
Finding and targeting the young consumer market

The current young consumer groups are diversified and personalized in their home style. From the perspective of young people’s consumption habits and consumption patterns, they More consideration is about the comfort and personal preference of life, so this group has stronger spending power and willingness to smart home products, which makes the focus on intelligence gradually become the trend and direction of the home market.

Head Many home stores and decoration companies have begun to introduce smart home products and smart decoration packages, which have been loved by consumers after the 80s and 90s. There are more brands that realize that online sales can not fully meet the needs of young people. Taste, gradually open an offline experience store to attract young consumers with better service and experience.

The technology control among young people is not rare. They pursue new things and like to buy things they like. Consumers have a strong sense of consumption, and many smart home enterprises have also seen this business opportunity, seize the opportunity to push new, carry out iterative upgrades, constantly change and adjust their own development models, increase the channels of smart home products, and open up more markets.
(provided by Shenyang Building Materials Network) <


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